The more placements you use, the more data Facebook can collect for your Facebook advertising strategy. The social media site recommends that advertisers activate all Facebook ad placements to allow the platform to optimize your campaign for you. Utilize Facebook Ad Placement Optimization CarefullyĮach Facebook ad can be placed in multiple locations, including the Facebook News Feed, Facebook Stories, Messenger, and Instagram. Hooking viewers with a strong opening and showing off your brand or product early puts your business in viewers’ minds and keeps them engaged. With visual ads, the key is keeping your audiences’ attention onscreen. That makes illustrative Facebook ads – such as videos or images of someone driving a car or using a computer for sale – more effective.

When people can visualize using your product or service, they’re more likely to engage or buy. Anything you do to catch users’ eyes and drive engagement bodes well for your ROI. You can even compile your Facebook ad images into one larger Facebook video ad down the line. So, use movement! Upload video ads, ride the carousel, or go nuts with a collection ad or Instant Experience. But research shows that ads with movement stand out to Facebook users, especially in News Feed. If you’re uploading image ads, using movement may not be feasible (or desired). For the best possible quality, consider going a few notches higher. Many images and video Facebook ad placements set minimum pixel requirements already.

The higher your Facebook ads’ resolution, the better it looks onscreen. Take time to experiment with different Facebook ad copy and Facebook ad formats to see what works for your brand. Your call-to-action tells Facebook users how to proceed.ĬTAs may include buying products, visiting your website, or signing up for your email list.

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